How do you get 10,000 people to spend 90 minutes each on your exhibition stand?
Attend the industries main exhibition (receiving 250,000 international visitors) and build a three hundred seat theatre. Develop a 25 minute show containing strong commercial messages. Deliver them via a presenter, video projection, acrobats and mime artists at a quality level comparable with Cirque-du-Soleil.
Invite contacts to one of the fifty shows and most of them are on the stand for at least 90 minutes. We know because we did it.